About Us

Welcome to S&S Distributing and cheers from our crew! We are rooted in the heart of West Central Wisconsin with locations in Sparta and Marshfield; supplying exceptional beverage service to retailers in the ten counties that we call home.

Since the inception in 1976, S&S Distributing, Inc. has been family-owned and operated. We strive to set the standard for beverage wholesale; ensuring quality and trust for all our business partners, customers and end consumers alike.

Although we started as a beer distributor in a highly competitive market, S&S has evolved to become a preferred beverage supplier in the beer, wine, spirits, energy and non-alcoholic categories. We utilize these brands to ensure customer satisfaction throughout every step of our process.

Our business was started here, we live here, and we take pride in our community involvement. With over 70 employees living throughout our distribution footprint, we encourage community participation to build lasting relationships that go beyond the scope of our profession. Social responsibility is also at the forefront of our community involvement, ensuring responsible consumption to all end consumers.

Get to know more about our product portfolio, history and markets served. We look forward to serving you!