S&S Distributing name established - Herb Severson & Maurice Sprehn
S&S expands, moves to Hoeschler Drive building
Chet Schanhofer buys S&S outright from Herb Severson covering portfolios form Anheuser-Busch, Schmidt Brewing, and G. Heileman Brewing
Budweiser Light launches, quickly growing in popularity and today is one of the world's best-selling beer brands
Busch Light launches after high consumer demand. Busch was one of the only major beer brands in the country without a light partner. Today Busch Light is our highest volume brand!
Purchased Marshfield location (37,000 sq ft on 5 acres) and service area from Robert Miller. Expanding to our current territory of Adams, Clark, Jackson, Juneau, La Crosse, Marathon, Monroe, , Taylor, Vernon, and Wood counties.
More territory, more sales, equals more room! S&S becomes the first occupants in Sparta's East Side Business Park. 70,000 sq ft building located on 10 acres.
Enters non-alcoholic game with Monster Energy. The brand was purchased by Coca-Cola in 2015
First major National Craft Beer acquisition with New Belgium Brewery
Capital brewery becomes first established Wisconsin craft for portfolio
Hillsboro Brewing added, soon to become our largest Wisconsin craft
Potosi Brewing comes on board
In with Bang! VPX brands are signed on with majority of focus on Bang Energy. this health-conscious energy drink continues to grow in populatiry by consumer demand.
S&S employs over 70 individuals, carrying over 300 brands across the beer, NA, soda, tea, wine, energy, and premade liquor segments.