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1964

S&S Distributing name established - Herb Severson & Maurice Sprehn

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1972

S&S expands, moves to Hoeschler Drive building

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1976

Chet Schanhofer buys S&S outright from Herb Severson covering portfolios form Anheuser-Busch, Schmidt Brewing, and G. Heileman Brewing

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1982

Budweiser Light launches, quickly growing in popularity and today is one of the world's best-selling beer brands

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1989

Busch Light launches after high consumer demand. Busch was one of the only major beer brands in the country without a light partner.  Today Busch Light is our highest volume brand! 

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1994

Purchased Marshfield location (37,000 sq ft on 5 acres) and service area from Robert Miller. Expanding to our current territory of Adams, Clark, Jackson, Juneau, La Crosse, Marathon, Monroe, , Taylor, Vernon, and Wood counties.

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1997

More territory, more sales, equals more room! S&S becomes the first occupants in Sparta's East Side Business Park. 70,000 sq ft building located on 10 acres.

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2006

Enters non-alcoholic game with Monster Energy.  The brand was purchased by Coca-Cola in 2015

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2009

First major National Craft Beer acquisition with New Belgium Brewery

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2010

Capital brewery becomes first established Wisconsin craft for portfolio

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2016

Hillsboro Brewing added, soon to become our largest Wisconsin craft

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2017

Potosi Brewing comes on board

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2018

In with Bang! VPX brands are signed on with majority of focus on Bang Energy. this health-conscious energy drink continues to grow in populatiry by consumer demand.

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2020

S&S employs over 70 individuals, carrying over 300 brands across the beer, NA, soda, tea, wine, energy, and premade liquor segments.